Journal
Notes from the studio.
Field notes on AI, design systems, engineering, and what we learn while shipping product.
EngineeringJun 14, 20266 min read
Why Most AI Integrations Fail (And What to Do Instead)
Everyone wants to add AI to their product. Most teams do it wrong — not because they chose the wrong model, but because they skipped the boring fundamentals.
DesignJun 7, 20265 min read
Design Systems for Small Teams: What to Build, What to Skip
A design system built for a 200-person org will kill a 5-person team. Here's what actually scales at the small end.
GrowthMay 31, 20264 min read
SEO That Compounds: The One Thing Most Studios Get Wrong
Most agencies treat SEO as a one-time setup. The studios that win treat it like a product — with a feedback loop.