Case study
Giflio
Luxury D2C gifting & stationery brand
Overview
Giflio is a premium D2C gifting and stationery brand targeting the luxury gifting market in India. We built the brand from the ground up — identity, e-commerce store, and growth strategy — enabling them to launch and scale.
The challenge
The gifting market is crowded with generic players. Giflio needed a brand that felt genuinely premium, paired with an e-commerce experience that converted at high AOV and a logistics setup that handled custom orders reliably.
Our approach
We started with brand strategy and positioning before touching any design. Once the identity was locked, we built a Shopify store optimised for high-AOV gifting — custom product bundles, gift-note flows, and a checkout tuned for conversion. SEO and social content rounded out the launch.
What we built
- Brand Identity System
- Shopify E-Commerce Store
- Gift-note personalisation & bundle builder
- SEO & content foundations
- Fast mobile checkout optimisation
Gallery
Outcome
- AOV ₹2,800+ from day one
- Lighthouse score 97 on mobile
- Brand to live store in 6 weeks
- Strong retention from personalised gifting experience
Next
HealHolistic
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