Himerose

Premium wellness label with immersive brand experience

Overview

Himerose is a premium wellness and beauty label focused on clean, botanically-led formulations. We created the complete brand world and digital presence — from identity through to a high-end e-commerce experience.

The challenge

Clean beauty is saturated. Himerose needed to feel genuinely different — a brand with depth, ritual, and aesthetic confidence — while performing commercially with strong SEO and a conversion-optimised store.

Our approach

We led with editorial brand strategy, establishing a visual language rooted in botanical illustration and quiet luxury. The Shopify build pushed the aesthetic without sacrificing speed. An editorial content strategy seeded organic discovery from launch.

What we built

Full brand identity — wordmark, illustration system, packaging
Editorial Shopify store with custom product pages
Clean ingredient storytelling and ritual-led UX
Launch content calendar and SEO foundations
Mobile-first checkout with high AOV flow

Gallery

Outcome

3.2× organic traffic growth in 90 days
Lighthouse score 95 on mobile
41% customer return purchase rate
Strong brand recognition in clean beauty space

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